Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device by a website. Similar technologies include local storage, pixels, tags and device identifiers. They help sites remember your preferences, measure traffic and deliver relevant advertising.

2. Categories we use

• Strictly necessary: required for the Site to function and stay secure, such as load balancing and security protections. These do not require consent.
• Preferences: remember choices you make, such as your language or display options.
• Analytics and performance: help us understand how the Site is used, in aggregate, so we can improve it. We use privacy-friendly measurement.
• Advertising: set by us or by partners such as Google AdSense to show ads, limit how often you see them, and measure how well they perform.

3. Cookies from Google and advertising partners

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites. Google’s use of advertising cookies, including the DoubleClick (DART) cookie, enables it and its partners to serve ads to you based on your visit to our Site and other sites on the internet.

You may opt out of the use of the DART cookie and personalised advertising by visiting Google’s Ads Settings (adssettings.google.com) or the Google ad and content network privacy policy. You can also opt out of some third-party vendors’ personalised advertising at www.aboutads.info, www.networkadvertising.org/choices or www.youronlinechoices.eu.

More information about how Google uses data when you use our Site is available at policies.google.com/technologies/partner-sites.

4. Consent for users in the EEA, UK and Switzerland

Where the law requires consent for non-essential cookies, including advertising and personalisation, we request it through a Google-certified consent management platform before such cookies are set. You can accept, reject or customise your choices, and you can change or withdraw your decision at any time through the cookie settings link on the Site. Rejecting non-essential cookies does not stop the tool from working. You may still see ads, but they will not be personalised.

5. Local processing and storage

The tool processes your files in memory. We do not store your files, or the metadata they contain, in cookies, local storage or any other persistent browser storage.

6. How to manage cookies

• Browser settings: most browsers let you view, block or delete cookies. Blocking all cookies may affect parts of the Site.
• Google Ads Settings: control personalised ads from Google at adssettings.google.com.
• Industry opt-outs: use aboutads.info (US), youronlinechoices.eu (EU) or youradchoices.ca (Canada).
• Mobile devices: use your device’s advertising settings to limit ad tracking or reset your advertising identifier.
• Global Privacy Control and Do Not Track: where supported, we treat a Global Privacy Control signal as a request to opt out of the sale or sharing of personal information.

7. Changes to this policy

We may update this Cookie Policy as our practices or applicable laws change. The “Last updated” date shows when the page was last revised.

Contact us

If you have questions about this page or want to exercise any of the rights described here, email us at contact@exiftool.net. We aim to reply within 30 days, and sooner whenever the law requires it.